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TMCNet:  Amazon Introduces Text Message Shopping Feature

[April 03, 2008]

Amazon Introduces Text Message Shopping Feature

(InvesTrend Via Thomson Dialog NewsEdge)
April 3, 2008 (FinancialWire) Online retailer Amazon (NASDAQ: AMZN) has
unveiled a new service that lets shoppers compare prices and buy things
with text messages on their cell phones.
Amazon s TextBuyIt launched late Tuesday and lets people text the name
of a product, its description or its UPC or ISBN to 262966 (which
spells "Amazon" on the keypad) from anywhere their cell phones work. If
Amazon stocks matching items, the service will return two results at a
time.
Shoppers can immediately buy one of the first two the selections by
texting back the number "1" or "2," or they can ask for more by texting
the letter "M."
New TextBuyIt customers will be prompted to enter the email address
associated with their existing Amazon account plus a shipping zip code.
The service then calls them and walks through the checkout process
using an automated voice system.
Amazon completed its acquisition of Audible on March 19.
Amazon was enrolled in Investrend Research affiliate ValuEngine's
professional analyst program. Complete information is available at the
company's InvestorPower(tm) page, which is accessible from
http://www.investrend.com/company/list.asp?sPathParam=yes
FinancialWire is a fully independent, proprietary news wire service of
Investrend Information, a division of Investrend Communications, Inc.
It is not a press release service and receives no compensation from any
company for its news or opinions. All FinancialWire news is available
at http://www.financialwire.net . The FinancialWire NewsFeed is
available in multiple formats at
http://www.investrend.com/XmlFeeds?level=268 . Please address any
inquiries to feedback@financialwire.net . Free annual reports for
companies mentioned in the news are available at
http://investrend.ar.wilink.com/?level=279 .

(Distributed for Investrend Communications, Inc. via M2 Communications
Ltd (www.m2.com))

Copyright ? 2008 M2 Communications Ltd.

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