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Make Every Moment an HD Moment: Sony Debuts World's Smallest Full HD Handycam(R)
(Market Wire Via Thomson Dialog NewsEdge) WEYBRIDGE, UK, April 3 / MARKET WIRE/ --
-- World's smallest, lightest Full HD camcorder*
-- Pure titanium body and
scratch-resistant Premium Hard Coating
-- ClearVid CMOS Sensor with Exmor(TM) derived technology and BIONZ
image processor for superb HD picture quality
-- Face Detection automatically adjusts focus, exposure, colour balance
and skin tone for beautiful portraits
-- Built-in zoom microphone with Dolby Digital 5.1ch surround sound
-- BRAVIA Sync for control of playback functions using TV remote
Now there's no excuse for leaving your camcorder behind when you could
catch the moment in sparkling HD. The sensationally styled Sony Handycam? HDR-TG3E is your
perfect partner for nights out or weekends away. What's more, it's tough
enough to keep up with today's active lifestyles -- whether you're on the
piste or paragliding.
Great for city breaks when you don't want to be weighed down, the TG3E
slips effortlessly into a purse, bag or jacket pocket. Little bigger than
your mobile phone, it's the smallest, slimmest, lightest camcorder* ever to
feature 1920x1080 Full HD recording with crisp 5.1 surround sound.
It's also the world's first camcorder that features a body using pure
titanium -- a material that's 40% lighter than steel and twice as strong as
aluminium. The tough titanium shell is finished with a Premium Hard
Coating. This extra-strong protective layer shrugs off everyday scratches
-- from active sports or hectic holidays -- ensuring the HDR-TG3E keeps its
high-fashion looks for longer.
The stylish new HD Handycam? has been created around the design concept
of 'My HD to Go' -- a pocket-sized Full HD camcorder that's small enough to
carry at all times for capturing great movie moments. Its ultra-compact
size, chic looks and tough finish makes the Handycam? TG3E ideal for any
situation, from family breaks to the smartest party.
The compact camcorder 's elegant,
pared down lines are complemented by easy, intuitive operation via the LCD
touchscreen. Record, Movie/photo mode and zoom can all be accessed via a
conveniently placed thumb lever and buttons. With 'Quick On' mode
activated, the TG3E is ready for action within a second of flipping open
the bright, clear 2.7-inch Clear Photo LCD Plus touch panel.
Recording on Memory Stick PRO Duo media (4GB Memory Stick supplied) means
there's no need to carry bulky tapes or discs if you're out for the evening
or spending a weekend away and want to capture your favourite moments. An
optional 16GB Memory Stick records up to 5 hours 55min of full HD movies
(LP mode).
Despite its tiny dimensions, the Handycam? TG3E makes no compromises on
recording beautiful, detail-packed Full HD images. Sensitivity and
low-noise performance are assured by the ClearVid CMOS Sensor that features
Exmor(TM) derived from technology found in Sony professional camcorders and
digital SLR cameras.
It's complemented by the powerful BIONZ image processing engine that
maintains superlative image quality for video and stills shooting alike.
Thanks to the speed and responsiveness of the BIONZ processor,
high-resolution 4.0 megapixel still picture can be taken with photo mode,
and 2.3 megapixel still pictures can even be taken during HD video
recording.
Intelligent Face Detection automatically adjusts focus, exposure, colour
balance for clear, beautifully realistic videos and still pictures of
friends and family. It recognises up to 8 faces in one scene, making it
easier to shoot people in different situations. For even better 'people
pictures,' advanced compression technology automatically allocates more
data to human subjects for more detailed faces with greater detail and
lower noise.
Also powered by the responsive BIONZ processor, D-Range Optimiser
technology adjusts dynamic range for more natural reproduction of
high-contrast and backlit scenes with strong highlights and shadows.
Sound quality is just as important as great pictures. 5.1ch digital
surround sound quality is enhanced with an automatic Zoom microphone
function that focuses on foreground subjects for crisper dialogue.
After shooting, Visual Index, Film Roll Index and Face Index make it easier
to track down your favourite scenes on the large, easy-view touchscreen
LCD.
Files stored on Memory Stick can be burned to DVD at the touch of the 'Disc
Burn' button using the supplied Handycam Station. Alternatively, files can
be backed up to your computer's hard drive. After transferring files to
your PC, supplied Picture Motion Browser software makes it easy to organise
and browse images by date in an intuitive calendar view. Alternatively, Map
view displays where images were recorded when used with an optional GPS
unit.
BRAVIA Sync makes it even easier to enjoy movies and still pictures on your
HD television. Connect the Handycam? TG3E to any BRAVIA Sync-compatible
TV via HDMI cable (optional) and control playback functions with your
television's remote.
Supplied accessories include USB and component A/V cables, Handycam Station
and wrist strap for easy carrying. There's also a full range of optional
accessories by Sony including a specially designed carry case, travel kit
with battery and charger, and tripods.
The Handycam? HDR-TG3E is available from May 2008. It is available to
pre-order now at www.sonystyle-europe.com.
*among 1920x1080 Full HD camcorders, as of April 2008 (Sony Research)
NOTES TO EDITORS
Environmental Info
Sony is engaged in a constant review of its manufacturing, operational and
business practices to ensure that its products are developed in an
environmentally responsible way. This approach can broadly be divided into
three areas:
Product: The extended user manual is provided electronically on CD-ROM
to reduce paper use.
Product packaging is made from recyclable paper to reduce the
impact on the environment.
Process: Halogenated materials can pose a risk to the environment if
disposed of improperly. To minimize this risk, halogen-free flame
retardants are used for certain printed circuit boards.
Lead-free solder is used to reduce the use of hazardous
substances.
Power consumption is reduced to 3.3W using low-power devices
including ClearVid CMOS Sensor, BIONZ processor and optimisation
of coding process.
Planet: Sony is determined to lead the way as a responsible manufacturer.
As a company we are focussing on three key areas of investment:
1. Reducing CO2 gas emissions
2. Increasing the percentage of renewable energy used in our
manufacturing facilities
3. Minimising the resources used by our factories in
manufacturing
About Sony:
Sony manufactures audio, video, communications and information technology
products for the global consumer and professional markets. With its music,
pictures, game and online businesses, Sony is uniquely positioned to be one
of the world's leading digital entertainment brands. Sony recorded
consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion)
for the fiscal year ended March 31, 2007, based on an average market
exchange rate for the same period of yen 148.6 to the EUR. It employs
approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71
billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony
Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and registered
consolidated sales of EUR 9.12 billion for the same period.
For more information on Sony Europe, please visit
http://www.sony-europe.com and
http://www.sony-europe.com/presscenter.
For more information, please contact:
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Silke Schild
Corporate Communications
Sony EuropeEmail Contact
+44 (0)1932 816 507
Copyright ? 2008 Market Wire, Incorporated
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